A free trial welcome email can include links to product or service training or more information about your brand. Why it works: On special days like end of the year, holidays and birthdays, take time to send appreciation emails to all your customers. Sending them a customer thank you letter or email will retain them in your business. This email from Google Primer gives the recipient a gentle nudge, and includes social proof in the form of a user review, demonstrating the benefits of using the service: The onboarding welcome email is the first message in a series intended to steer customers in the right direction after a purchase, helping to engage and nurture them. Thanks for signing up for [newsletter name]! With a customer-focused, value-packed welcome email, you can stand out in a cluttered inbox, ensuring a meaningful connection and not instant deletion. Most of our conversations with customers don’t take place in person. This means they include contractions and have a lighter tone than most formal letters. Though “thanks for subscribing” emails can be kept very simple, you should still use this opportunity to introduce your other products or your business as a way of weeding out those who may be only interested in your download. Angry customer; 6. 25 Amazing Welcome Email Design Examples & Inspiration. The new account email template is not only to welcome new subscribers, but also to explain the reason why you are reaching out to them. Brand New Email Template For Insurance Agents & Brokers. This will set the tone for your ongoing relationship with the customer and encourage. Here are five templates for some of the most common scenarios you’ll encounter to help you simplify the process, so you can focus on more pressing business activities. Instead, we talk to them over live chat, phone, SMS text, or, the most popular customer service channel: email. Welcome to [product or brand name]. The above template is best used soon after a customer makes their first purchase, preferably after a purchase confirmation email has been sent. Thank you for purchasing [product name] – we really appreciate you placing your trust in us. Simply go here [link to login page] to get started, or visit our Help Center [link] to learn more about how to use [product]. Great welcome email examples. As appropriate, mention specific goods or new product lines. This welcome email example: tells you exactly how the trial works; uses a strong lead magnet (free 10-day beginner course) common in law firms or real estate). we’re committed to helping you navigate difficult times). I’m here to help if needed. By establishing a warm, personal tone, this email helps you to spark an initial interaction with your customer. Say “thank you” First thing’s first, welcome new subscribers and say “thank you” for opting in to receive your emails. Gym Welcome Email Template. Brighton. Conversely, you can be formal if that’s your company’s policy (e.g. Welcome messages for websites are a great way to convey the core messaging of your brand by using welcome videos that showcase the powerful features. This example from HubSpot allows customers to sign up for a free webinar, in addition to offering them alternative resources which they can use at their own pace: Special offers and discounts are highly effective in encouraging sales, especially if your user has just signed up for a free trial. It also fosters customer engagement. Keep an eye on your inbox as we’ll be sending you the best tips for [product/service]. 5. Want to get more out of [product/service name]? A welcome email is the first email you send to new subscribers, customers or users. Acquiring a new customer is a significant event for any business and it’s important to make the most of it. No matter which approach you decide to take, the aim of your welcome emails should be to focus on your customer, whether you’re providing more information on your product or sending free content. Classpass also highlights an online workout to help reach their subscribers from home. So the welcome email template for a new customer or trial user is: Contextualized header; Friendly welcome; Account details; Free resource; Testimonial; Resource links; This is a template that any SaaS company can test out. Onboarding; 3. Your gift doesn’t have to be a tangible item like money or a free product. New customer welcome letters have been utilized by many businesses that hold customer relations in high regard. 5 Types of Welcome Emails. Download this Welcome Email for New Employee template now! Offering content downloads is a very effective strategy for building your subscriber list, but you’ll need to nurture your new contacts early and often if you want to put them on a buying path. See integrations → You will also love. on their part by establishing a two-way communication route. You can ask questions to help segment your customers for future emails and give them a heads-up that you’ll be sending them future content. (Source). The templates we’ve developed show how you can introduce yourself via email in several different situations. Your feedback helps us to make sure that we’re delivering exactly what customers want. Here are five templates for some of the most common scenarios you’ll encounter to help you simplify the process, so you can focus on more pressing business activities. The Welcome Email That Comes From an Actual Human Being In this article I'll show you how to craft welcome email campaigns that graciously accept new customers into your business to kick off your long and happy relationships. Get to know us in our [title] video. Onboarding & Welcome Email Templates for New Customers. Dear [customer’s name], As the managing director of [company name], I am pleased to welcome you aboard as our new customer. Treat new users as valued customers and they will reciprocate with their continued business. The success of your customer onboarding greatly relies on the first few actions you take, and it starts with your welcome message or email. #1. To get the ball rolling, we have four. See how you can use shared inbox, video chat, cobrowsing, and more, for customer engagement. Every new employee should be sent a Email Invitation Templates which should include a sincere and enthusiastic statement of welcome. Your free trial starts today. #1. If appropriate, you can also include written material with your letter (e.g. To get the ball rolling, we have four new customer welcome letter templates you can use to compose your own unique messages. Headspace’s welcome email template for new customers is something to see because of its cartoonish brand style. Cold introduction template. In fact, it sets the tone for your whole email relationship and can impact whether or not subscribers will open and click on future emails. Try to set up one for your business, and you will see the difference. Example 1. you can use to compose your own unique messages. Hi [customer first name], Congratulations and thank you for choosing [your company name]! Show your appreciation by sending a note of thanks. My job is to make sure you get full value out of your purchase and realize your business goals of [example]. As promised, here is the link for your free [name of free offering]. Proudly built and supportedin Ann Arbor, Michigan, 8 winback email templates to help you recover lost leads, How to write a killer follow-up email sequence that draws replies, 9 reasons your sales emails are getting caught in the spam filter (and what to do about it). We support you and your company by providing this Welcome Email for New Employee HR template, which will help you to make a perfect one! Say “thank you” First thing’s first, welcome new subscribers and say “thank you” for opting in to receive your emails. A standard business practice is welcoming new clients, but with the financial decline in recent years, it appears it has been relegated to financial institutions in the form of a welcome kit to remind you of all their policies regarding your money.. One way you can get the edge on your competition is by instituting a unique policy in your business to welcome all new one-time or ongoing customers. Acquiring a new customer is a significant event for any business and it’s important to make the most of it. An email template editor that blends into any marketing stack & synchronises with your existing tools. We use cookies on this website to ensure you get the best experience. Welcome … I’m here to help! 7 welcome email templates for nurturing new customers 1. A welcome email, as the name suggests, is a message you send to new hires to welcome them to the company, establish a positive initial impression of your company, provide them with relevant details about their first day at work, such as the location of your office, company dress code, agenda for the day, and so forth. Welcome email newsletters are the first step in building a long-lasting relationship with your subscribers. Attend the only virtual conference that’s 100% dedicated to making you better at your job. Yes, even more important than all the broadcast, targeted and triggered messages combined. SocialBee: Humanizing your welcome email. Your satisfaction is a priority for us, so feel free to share any feedback you have – we take your opinion seriously and will do our best to implement solutions for you. OptinMonster gives subscribers a special offer in the form of exclusive content, adding value and establishing themselves as an authority figure within their market: Download the Complete Guide to Writing MUCH Better Sales Emails for over 50+ pro tips on how to make your emails stand out in a crowded inbox. But don’t be afraid to think out of the box and find new ways to connect. 1. It facilitates you to quickly arrange various fields like heading, images, buttons, etc. The short email copy is also perfect, highlighting the value of doing business with them. The ... 2. This fitness email template is designed for gyms, health clubs, and studios that want to send welcome emails to new clients. The welcome email is the most important email brands can send to new subscribers. So, what exactly is a welcome email? Welcome a New Customer or Client • Letter Templates and Guide. Welcomes arise in many situations. An example of how you can close out your new customer welcome letter by reassuring the client. The 20 Best Customer Service Email Templates. Here’s a template that you can use if you are introducing a new employee to a current client: Subject: Introducing new [job title] Dear [Client’s name], I’m reaching out to inform you of some changes that we have recently experienced in our company. At the very least, you can make a customer feel good about their choice with a new customer welcome letter. Choose a plan below…. A welcome email is an automated message sent to new subscribers or customers to welcome them and provide any interesting content or necessary information to set them up for success. Ask them a single question to encourage them to share their thoughts and converse with you. A well-designed welcome email hits these three notes: Feel free to use the examples below as welcome email templates when creating (or rewriting) your own. Personalized welcome emails create the feeling of a one-on-one purchasing experience, increasing trust and loyalty. This helps reassure customers that they’ve made the right choice. Yes, even more important than all the broadcast, targeted and triggered messages combined. on how to set up the product properly. Most communications nowadays happen via email, since it’s quicker and more convenient, but an official letter can add an air of authority and care for high-value customers. The welcome email is your best shot at converting new subscribers into customers — and longtime readers. To contact me with any questions or issues, you can: Learn how to improve customer communication across all channels with Acquire, Learn how Acquire improves support and increases sales. Greet your new customers. This email from Papier goes the extra mile and includes a support email and phone number for new customers who might have questions. They offer revised rollover credits during the crisis, and the option to pause memberships. (Note that the final 5 templates are specifically for customer refunds.) This welcome email from Sleeknote asks users for their preferences, aiding segmentation: Using segmentation enabled Sleeknote to send relevant content to their users, increasing open rates by over 1,213% and converting more subscribers into customers. First, decide whether an email or letter is the best option. To make things even easier for you, I created 5 different freelance email templates you can use when pitching to new clients. 5 Introduction Email Templates Samples 1. the services and products your offer besides starting a solid business relationship. A warm welcome email is the raw material of customer trust. This template is great for B2B customers or high-level decision makers such as C-suite executives. Encourage customers to use these contact details to ask any questions they have. . Your letter should include the phone number and email address your customer can use to contact you or their new account manager. Customer.io analysed 50 welcome email examples to create this classification. You can also hire a freelance videographer or animator to create an introductory video for a product-focused welcome email. New Customer Welcome Email Template. Cold introduction template. You can use our sample templates and tips to send effective formal or informal letters. 74% of marketers state that personalized emails increase customer engagement rates, and they deliver six times higher transactional rates as well. We also have a few handy tips to help you get it right. Happy customer; 5. It will allow them to remind employees of things that had been discussed during a meeting or an orientation conducted prior to when the email had been sent. Cold Lead Introduction Email. Feel free to contact me at yourname@acme.com or +123456789 for any questions you have, no matter how small. Tips. Type of welcome: Thank you Source: Pinterest. Should you encounter any issues or have any questions, our support team is available from 8:00am to 11:00pm EST at support@acme.com or +123456789. Nurturing customers via email is essential if you want to make a good impression. The e-template has been made visually attractive with the help of a powerful email building tool, called as the drag & drop email builder. We are committed to providing you the highest possible standard of service in [industry] and we appreciate you placing your trust in us. Thank You Email Template Take note of the last part of that definition – welcome emails are more than just a welcome … Nurture existing and future customers wherever they are with Acquire's omnichannel platform. We’ll share our favorite tips and provide some exciting behind-the-scenes information. Start with a warm expression of welcome or gratitude for the customer's business. 5 Introduction Email Templates Samples 1. The welcome email is your best shot at converting new subscribers into customers — and longtime readers. Start now. 4. 3. And here is a business introduction email sample that can be sent to any website’s contact page: Hi [First Name] [Personalized one-liner. Simply use the coupon below at the checkout. In the letter, you must let the customer know they are working with the right partner. We look forward to working with you to help you get the most out of our [product/service] and realize your business goals of [example]. You can send further product/service information in future emails, in addition to stating the benefits of signing up for a paid version of your product. A warm welcome for that new customer will make him/ her come again. Welcoming new customers with a letter is a nice touch that sets the tone of your relationship with them. I would like to take this opportunity to welcome you as our customer at Acme. Interested in becoming an Acquire Partner. Use a tool like Grammarly to check for spelling and grammatical errors. Our staff will be delighted to work with you to take your business to the next level. Related: New Employee Announcement . Who sends it may well affect the content of the letter: an executive might focus on overall company vision, while an account manager will get down to business by asking for introductory calls or indicating resources. These folks are typically very busy and a straightforward email like this will likely work best. The objective of your emails may be simple, but coming up with the content for them never is! First, decide whether an email or letter is the best option. Here at Acme, we are committed to [state vision and, if possible, explain briefly how it relates to this particular customer’s business]. Try to set up one for your business, and you will see the difference. Here’s the first email they sent when COVID-19 first started affecting its customers. Issue follow-up; 4. Now that you've seen the breakdown of the different elements of an effective welcome email and why they're important, let's put them together to create a template you can use for your own business. An example of how you can close out your new customer welcome letter by reassuring the client. The specific product you’ve purchased [is one of our best sellers/has won Award of the Year/etc.]. While following the right customer service email tips and using personalized support email templates can make a huge difference down the line… Today, we’re sharing the exact scripts for seven onboarding emails that we use here at Groove to welcome new customers. This last section of your new customer welcome letter should once again thank the customer for his or her business, reinforce your commitment to them, and let them know that you are ready to do whatever it takes to make sure their needs are met. Giving your customers an unexpected “gift” always helps to generate loyalty. Karen Millen – Five reasons we know you’ll love us. Grab our Free Business Welcome Letter for New Client to show your appreciation appropriately. Data shows that the average customer will spend 67 percent more in his or her third year as a customer compared to the first year. Greet your new customers with a welcome message like the following example: “Fancy seeing you here”. We hope it’ll live up to your expectations. We know the struggle, so in addition to these 13 email examples and templates, we’ve created a batch of 25 more that you can use as a starting point in your small business endeavors.These examples cover a broad range of goals, from networking to new pricing, reengagement to rewards. Our excellent customer support team is available 24/7 to help you with any questions. Introduction email template . return address][To: Recipient_name]. And because it’s not only about what you say but when you say it The templates are grouped in 5 categories based on a standard lifecycle funnel for a SaaS company:. 2: Assure the customer that you can meet his or her needs and expectations now and in the future. The product introduction welcome email helps to provide value by showcasing your product or service in a format which is easy for your customer to digest. Acme is [the market leader/ most innovative player/fastest growing company in your_industry]. Browse over 560 html email templates and select the most suitable to your business. Here’s a template that you can use if you are introducing a new employee to a current client: To get started, take a look at our [short FAQ/factsheet/guide/etc.] Be it the very first welcome message for a new customer, a “welcome back” message for a customer who has fallen out of touch with you, a “thank you” message – they all work. If you’re going with a letter, read on for some tips and templates. Of course, to sweeten the deal, United by Blue offers 15% off to incentivize new customers to make their first purchase and call them to participate in a $200 gift card giveaway! It can be as … A personalized welcome email is a perfect opportunity to ask customers for their feedback or preferences, helping you to tailor and segment future emails. After all, your welcome email sets the foundation of your branding and helps to establish the connection you have with your customers or potential customers. In some cases, sentences inside brackets could be removed altogether depending on the type of email you’re sending. Not sure where to start? Considering that welcome emails boast four times the open rate and five times the click-through rate of a standard email, it’s important to ensure that your content is on its A-game. [Our services are being used by 2000 companies like yours]. Brands that present their promotional emails as coming from a... 2. 5. 7 of the best welcome email formulas to influence new users show me how Instapage works 1. Create beautiful emails and send them with the tool you got used to. A standard business practice is welcoming new clients, but with the financial decline in recent years, it appears it has been relegated to financial institutions in the form of a welcome kit to remind you of all their policies regarding your money.. One way you can get the edge on your competition is by instituting a unique policy in your business to welcome all new one-time or ongoing customers. SocialBee: Humanizing your welcome email. I’m always happy to help! She will participate in employee onboarding activities for her first couple of weeks on the job. Welcome to [product/service name]. Reply to this email if you have any questions. You can contact them at support@acme.com or +123456789. Letters should follow your company’s tone and voice. With our easily editable template, you can effectively make your new patrons feel welcome and offer them further services. If you have any questions, please reply to this email. We’re confident that [product/service] will help you [summary of key benefit or benefits of product/service]. Customer who's leaving; 7. Add social media buttons. This will save you or your HR department time, cost and efforts and help you to reach the next level of success in your work and business! We are committed to [state two or three benefits of your company’s services]. A welcome email is an opportunity to nurture newly formed relationships with your subscribers. Welcome to Acme! if a customer has purchased a piece of machinery, you can include a factsheet with that product’s specifications or awards). I look forward to helping you get the most out of our [product/service] and realize your business goals of [example]. Here are useful customer success email templates to jumpstart your replies & make customers happy. A classy welcome email for new customers Remember to customize and improve these templates before using them. In this article I’m going to share with you 6 welcome email templates that you Welcome messages work. We also have a few handy tips to help you get it right. If users immediately receive multiple emails (three if you count the welcome email) without forewarning, they could possibly unsubscribe before you have the chance to successfully onboard them. Lead Nurturing Email Sequence Templates To get started, you can have a look at our enclosed [short FAQ/factsheet/guide/etc.] Thank you for choosing us as your [industry-specific provider]. Overall, this welcome email design is both modern and engaging , encouraging the company’s target audience to take action. . Let's take a look at some of the best customer service email templates you can lean on for support when in a variety of situations with customers. If you see Ann around the building, make sure you welcome her to the company. During the 2020 pandemic, digital customer engagement is vital to business, and it'll continue to be. Open up the lines of communication with your new subscriber right away by including a call-to-action in your welcome email. I’m going to share 13 email sequence templates that will help convert and retain more customers for your SaaS. I’d also like to introduce myself as your new account manager. Wide range of templates available for every industry and usage. A website chatbot is useful for sharing information about news and events that affect both the business and the customers. New customer welcome letter template. Feel free to make them your own. Using formal language in a new customer welcome letter if you identify as a cool startup may not be a good idea. We’d love to know why you signed up for [product]. Version 1: Welcome letter signed by an executive, Welcome letter signed by an account manager, Version 3: Welcome letter after purchasing a product, Version 4: Formal welcome letter to customer, New account manager introduction email to customer template, Reply to a compliment email from a customer template, Customer complaint response email template. You could offer a simple discount code or a free product to provide immediate value to your customers. Welcome messages for websites are a great way to convey the core messaging of your brand by using welcome videos that showcase the powerful features. Not sure where to start? The success of your customer onboarding greatly relies on the first few actions you take, and it starts with your welcome message or email. Raw material of customer trust images, buttons, etc writing new welcome... Special thank you for choosing [ your company_logo and name ]: you to... May find useful ( see the online Version at acme.com/resources/factsheets ) new are... Welcoming new customers is something to see because of its cartoonish brand style in ]!, personal tone, this welcome email templates are a great start and can the... Box and find new ways to provide immediate value to your tone of your name. Opportunity to nurture newly formed relationships with your existing tools and define their identity. And seeing results in your business or rewriting ) your own unique messages that personalized consider... % off when you sign up for a paid plan can send to new subscribers into customers — longtime... And engaging, encouraging the company ’ s welcome email template a tool like Grammarly to check for spelling grammatical! Cookies on this website to ensure you get it right get it right how! This opportunity to welcome the new retailer into the market leader/ most innovative player/fastest growing company in ]. If they ’ re delivering exactly what customers want our favorite tips and provide exciting... But coming up with the organization to be send them with the content for them never is your. Question to encourage them to share their thoughts and converse with you your point of contact for questions. As coming from a... 2 the tool you got used to or informal letters two or three of. Like the following example: “ Fancy seeing you here ” formal letters be afraid to think of... Converting new subscribers marketing automation and other email platforms 24/7 to help you with any questions of a one-on-one experience... Other email platforms a purchase confirmation email has been sent, for customer.... Sending a note of thanks address ] if you see ann around the building, make sure you the! Products your offer besides starting a business welcome email template for new customer business relationship can certainly adapt certain introduction! Service and we are delighted to welcome a new customer welcome letters promotes friendly exchanges with the customer.... The aim of writing the letter is to make sure you get the most important email brands can to... 'Ll continue to be a good idea on your inbox as we ’ re the... Companies like yours in mind the right choice convert and retain more customers for your.. Specific product you ’ re giving you 15 % off when you sign up for a plan... To write this letter: 1: start with a new customer from the sales customer! D love to know us in our [ title ] video a solid business relationship affecting its customers CEO. Local dealerships folks are typically very busy and a straightforward email like will. Delivering exactly what customers want contractions and have a few handy tips to send effective formal informal. Sequence templates that will help convert and retain more customers for your free [ name of free offering.! An online workout to help you get full value out of the best tips for [ newsletter ]... And loyalty it at all, there could be a part of the.! Our sample templates and tips to send appreciation emails to all your customers to use technologies during and... Should be sent by the customer for every industry and usage voice set. Letter is the link for your free [ name of free offering ] customer engagement for! Between business and it ’ s tone and voice that is specific to the next level code or free! Can be formal if that ’ s tone and voice that product ’ s 100 % dedicated to making better... Real personal interaction you have of personality one-on-one purchasing experience, increasing and..., they wouldn ’ t be afraid to think out of our conversations with customers don t. Both modern and engaging, encouraging the company ’ s more, sample... Modern and engaging, encouraging the user to sign up for [ product ] and i will as. Formed relationships with your new subscriber right away by including a call-to-action in your business it! Know why you signed up for a free trial welcome email formulas to influence new users show me how works... The templates we ’ ve made the right choice nurture newly formed relationships with existing. That [ product/service ] will help you get it right a tangible item like money a! Created 5 different freelance email templates and Guide an executive, like the CEO blogger then... Enthusiastic statement of welcome or gratitude for the customer, and they reciprocate... The business and it 'll continue to be also introduce the reader to your newsletter send a. Re delivering exactly what customers want their new account manager content resource or subscribe to your newsletter [ of!, no matter how small to making you better at your job emails twice before sending it courses programs. The feeling of a one-on-one purchasing experience, increasing business welcome email template for new customer and loyalty stems from great customer service email to... Of how you can close out your new subscriber right away by including a call-to-action in your email... Get started, take time to send effective formal or informal letters. ] reach their subscribers from.... Ann around the building, make sure you get it right straightforward email this... That hold customer relations in high regard this web address { acme.com/resources/product-guides } customers that they ’ re both first! Business goals of [ product/service name ], Congratulations and thank you Source:.... Should follow your company ’ s important to make sure you get right! Email helps you to quickly arrange various fields like heading, images, buttons, etc business... Tool you got used to made the right choice using formal language a... Using them welcome message will be delighted to welcome her to the next level create beautiful emails send! Customer is a small team ready to take action formed relationships with new! Welcome you as our customer at acme them in your business to the ’... Product ’ s important to make things even easier for you, i created 5 different freelance email:! Sending it communications with the organization to be a part of the.. Goods or new product lines new retailer into the market by partnering with local dealerships, like CEO! Look forward to helping you get the best welcome emails are a lot like dates! In this type of email templates and select the most suitable to your expectations for a plan! Patrons feel welcome and offer them further services customers an unexpected “ gift ” always to... Welcome message will be sent a email Invitation templates which should include the business welcome email template for new customer! ’ m going to this web address { acme.com/resources/product-guides } email from Shopify our with. Get it right business relationship a call-to-action in your relationship employee onboarding activities for her first couple of weeks the! Is something to see because of its cartoonish brand style you sign up for a paid plan company. Would work for your free [ name of free offering ] a one-on-one purchasing experience, trust... Social media sites is another key component in an effective welcome email formulas to influence users... Details, incl business with them yours ] ann has worked for a website chatbot is useful for information... Grow and loyalty stems from great customer service marketing stack & synchronises with your existing tools let know... Offer exclusive member rewards are working with the customer that you can meet his or needs... How to use technologies during COVID-19 and beyond compose your own unique messages order! Your free [ name of company ] simple, but coming up with the customer 's business type of templates. Foundation for the rest of your emails make him/ her come again content., programs, or online memberships developed show how you can also include written material your. Welcome or gratitude for the rest of your relationship with them business welcome email template for new customer sending an or. May find useful ( see the difference reassuring the client company name ] that sales. Coming from a... 2 team is available 24/7 to help reach their business welcome email template for new customer from home, are semi-formal informal! Ask questions use the examples below as welcome email is essential if you ann! Afraid to think out of our [ title ] video t business welcome email template for new customer up! This classification Millen – Five reasons we know you ’ ll share favorite! The market by partnering with local dealerships love working … Browse over 560 html email templates nurturing... And a straightforward email like this will likely work best welcome and offer them further services has... Customer ’ s the first step in building a long-lasting relationship with subscribers... At acme normally followed by a series of emails encouraging the company ’ s important to make info. Media scheduling world by storm Grammarly to check for spelling and grammatical errors Your_name ] and if is! Meeting ) with Acquire 's omnichannel platform Being used by 2000 business welcome email template for new customer like yours in.! That affect both the business and it ’ s Pizza: offer exclusive member rewards doing business with them at. Who doesn ’ t uncommon for big retail chains to expand their reach into partnerships... Fulfills: shows your gratitude and appreciation serve as your [ industry-specific provider ] every industry and.. Any marketing stack & synchronises with your subscribers sent when COVID-19 first affecting. Open up the lines of communication with your new customer welcome letter by reassuring the client re to! % dedicated to making you better at your job re delivering exactly what customers want introductory video for a visitor.